POSITIONING YOURSELF DIGITALLY

You're a digital native, so it's no surprise that you know how to use social media. But even if you're not a social media expert, it's never too late to learn.

There are tons of great tips out there for beginners—we'll just highlight a few here and point you in the right direction:

Focus on a few social media platforms. Don't try to maintain too many social media accounts. That will make it difficult for you to keep them up to date. The general rule is to focus on one or two for your job search, with LinkedIn being the primary one. Confirm that your contact information is accurate and that your LinkedIn profile matches the details on your resume.

Let recruiters know you’re open to new job opportunities by changing that setting on LinkedIn. If you specify the types of positions that you’re interested in and your preferred location, your profile will appear in search results when recruiters look for suitable job candidates.

Use social media to research. You can also use social media to learn more about organizations you're interested in. Employers often post relevant articles and other information related to changes happening within the company. This intelligence can strengthen your job search by helping you understand the culture and how they treat employees.

There's no doubt that you need to be digitally savvy if you want to land your dream job.


If you're looking for a new role, it's critical that you not only know how to use social media but also how to position yourself as an expert in your field, whether it's through LinkedIn or Twitter. By following industry leaders and engaging with them on social media, you're showing your interest in the company and its products—and making yourself stand out from other candidates who aren't willing to put themselves out there.



Another important strategy is using LinkedIn and Twitter to identify leaders in the companies that are interested in hiring you. By following them and commenting on their tweets, you can get their attention and respond with value—this will give you an advantage over other candidates who aren't putting themselves out there. 

See you on the Winning side.